WW (formerly known as Weight Watchers) were looking to roll out their refreshed global brand throughout their entire Australian packaging for in-meeting products. They sought SBM and in particular Point Creative Agency to carry out the redesign of the product packaging; including a wide range of snacks such as chocolate bars, chips, chews, nibblies, and other treats, plus kitchenware designed to make weight loss and maintenance easier.

The designed template showcases the products at their mouth-watering best, highlighting the delicious ingredients in a premium, high-end manner while staying true to the global branding to ensure both brand consistency and variety – allowing each product to shine on its own, whilst fitting seamlessly into the set.

All together SBM have produced over 45 packaging ranges for WW… and counting!


ClientWWServicesDesign, post-production, printing

Privacy Preference Center