Costco approached Point Creative Agency to plan and direct a series of apparel shoots, designed to showcase the breadth and depth of their clothing range, and utilising their staff (and their families) as the talent.

Working with Pixel Studios, the styling for each shot was carefully crafted to showcase the specific clothes on sale and create the appropriate mood. As well as visual interest, the different sets were designed to simultaneously provide a contrast to the clothing items, but also allow the finer details of the garments to pop and take centre stage.

The camaraderie of the teams really shine through in the photography, ensuring the shots are engaging and accessible.

ClientCostcoServicesArt direction, design, photography, retouching

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