Bay Leather Republic approached SBM with a need to modernise the look of their current range to best showcase the true value of their products, while retaining the brand heritage. Pixel Studios took the opportunity to show what they could do to refresh the brand through changes in photography and styling.

Pixel explored many different options experimenting with new techniques, set builds and lighting to get the look they desired which ultimately delivered a clean, modern look for the Bay Leather Republic brand.

Along with the Photography, Pixel provided consultation, imagery mood boards, colour treatments on product shots, video footage and room sets, with high end creative retouching finishing the project in Colourpedia, SBMs creative production specialists. Each item was coloured matched for the room set environment allowing for beautiful quality images consistent across both website and print, making for an improved customer retail experience.

At the conclusion of the shoot Point Creative Agency were invited to use the footage captured on set to develop a showreel that conveyed the quality and fresh approach adapted by the brand. The Showreel highlighted the range detail and features designed to compliment the imagery on their website and social media channels.

SBM were able to achieve a seamless end to end campaign production for Bay Leather Republic, with team and customer engagement from start to finish.

“The quality of their work is always top notch, I never question whether we got the shot, the team at PIXEL always offer advice, guidance along with a quality outcome”
Mayank Goyal. General Manager

ClientBay Leather RepublicServicesPhotography, video, video post production, creative retouching

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