The Bay Leather Republic’s ‘Made in Italy’ range was a new collection of furniture being released exclusively in Australia, featuring designed and hand crafted manufacturing direct from Italy. This set the range apart from other retailer’s lounge collections, whose furniture weren’t hand crafted or designed offshore for on shore pricing.

Point Creative Agency addressed the new range showcasing it as a high-end desirable product through photography and POS design. For consumers, this set the range apart visually from Bay Leather Republic’s traditional collections and allowed hints of an Italian feel to come through on an otherwise modern Australian set.

Working with SBM’s Pixel Studios to photograph the range and leather detail shots, the two brands created a set of visuals illustrating the quality, craftsmanship and luxury of the leather and unique collection as a whole, while at the same time highlighting the versatility of the product for the modern Australian home.

Point Creative Agency then developed a clean yet elegant brand look for the high-end ‘Made in Italy’ marketing stemming from a distributed catalogue through to in store visuals and digital content.


ClientBay Leather RepublicServicesArt direction, design, photography, retouching

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