Australian Geographic wanted their Christmas Campaign to be out of this world, so Point Creative Agency started the creative by wondering how technology would change Christmas in the future. Teleportation, robot elves, and machines that control the weather are all sure to result in the perfect fun and relaxing day!

Sure to be a Christmas must-have, the Australian Geographic team were keen to have the Anki Cozmo robot popping up throughout the campaign being it’s usual irreverent and cheeky self.

The creative was rolled out over their 24 page catalogue, as part of an integrated campaign that saw the creative extended to digital assets – including web banners, digital posters and social media content.


ClientAustralian GeographicServicesIntegrated campaign content, design

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